ABOUT US
Kristina Donehew is a marketing executive with over 20 years of experience in the dental/medical device industry, spanning professional, lab-based, and DSO environments. She has led global portfolios from $30M to $330M at companies including Envista, Dentsply Sirona, and Straumann, with expertise in infection control, CAD/CAM, and implantology. Known for her strategic clarity and team empowerment, Kristina has spent the last decade driving growth through integrated marketing, brand strategy, and commercial excellence. She’s a trusted advisor and thought leader in dental innovation, helping organizations translate clinical insights into market impact. Kristina is committed to increasing access to care and mission driven work.
When she is not working you may find her fishing for striped bass or tuna - or hauling commercial lobster traps. She lives in Ipswich, MA with her wife and two children.
Our services:
- Go‑to‑Market Strategy: Market assessment, positioning, and commercialization strategies that drive adoption and growth.
- Product Launch & Market Activation: End‑to‑end launch planning and execution, from readiness to post‑launch optimization.
- Partnerships & Ecosystem Strategy: Strategic partnerships that accelerate market entry, expand reach, and unlock new opportunities.
- KOL Strategy & Engagement: Identification and activation of key opinion leaders to build credibility and drive clinical adoption.
- Trade Event Strategy & Management: Strategic planning and execution of trade shows and industry events to maximize impact and ROI.
- Strategic Advisory & Business Consulting: Trusted guidance for startups and enterprise teams navigating growth, innovation, and complexity.
Our PROJECTS
